Discover our W0W® Factor
Good for Health of the People,
Good for Health of the Earth
Do you know...
38million Ton of Spent Barley Grains are generated every year globally. Spent Barley grains are concentrated with more protein and fibre than whole unspent grains.
These food processing waste are mostly dumped into the landfills generating Green House Gas that damages the earth.
So why not use these food processing waste for human nutrition instead?
W0W® is made from Barley Protein Fibre extracted from Spent Barley Grains.
What Does This Mean To Us?
This means that no new barley grains needs to be grown to produce W0W®. We are protecting the earth by reducing Green House Gases emissions from crop cultivation & from wastes dumped into landfills.
0 is our
W0W® Factor.
Get ready to be W0W®ed.
Our W0W® noodles are scientifically proven to tick the boxes for 0 glycemic response, 0 blood sugar spike, and 0 food waste production while packed with protein and fiber.,
Experience the W0W® Factor - where responsible choices are deliciously flavorful, good for your health and the planet.
W0W®:
Revolutionizing Noodles
Empowers health,
Restores pleasure of eating
From waste to health. We recognized a crisis within the global food system, rising diet-related diseases, lack of culturally-appropriate food solutions, and unsustainable practices. Motivated by this, we transformed spent barley grains into a game-changing solution: WOW®.
W0W® transforms the iconic noodle in Asian diets into a flavorful and nutritious powerhouse. Spelled with a ‘0’, it is the only functional food (packed with fibre and protein) clinically validated to deliver zero glycemic response and zero blood sugar spike.
Why ProTEGO™
Healthier. Smarter. Powered by Purpose.
per 100g
The W0W Mission
From the very first bowl of W0W® Noodles, we set out to prove that everyday staples can be health-promoting, delicious and earth-sustaining. W0W® is made with repurposed ingredients extracted from food production by-products, giving crops a second life after their first round of food production. You loved it, and that inspired us to keep innovating. Because we believe that food should not only taste amazing, but also power a healthier and more sustainable future.
Florence Leong &
Dr. Huang Dejian, Founders
Tired of “healthy” food that tastes like a compromise?
Our latest innovation, ProTEGO™ looks, cooks, and tastes like the noodles you love, but it’s powered with clean, plant-based protein and fibre to help you feel stronger, stay energised, and age better.
✔ 32g* for your overall health and wellbeing
✔ 13g* fibre to support digestion and help you feel full
✔ Lower in carbs for smoother blood sugar control
Specially formulated to enable a Low Carb Diet
Also suitable for keto and plant-based diets. Made from repurposed ingredients like peanut protein and sweet potato fibre, ProTEGO™ is better for your body, better for Earth.
Good food shouldn’t just fill you up.
It should lift you up.
*per 100g
Awards
W0W FEATURED IN
OUR PARTNERS
Tastes like superior soba noodles! Fragrant, springy, satisfying and delicious. Ultra easy and fast to prepare (just 3min in boiling water). Love that the GI is so low so it keeps me full longer, without a sugar rush or crash. Also love the fact that the protein and fibre content is so high as I don't even need to add meat or other protein when I'm in a rush! I think this would be great for ppl who want to control their blood sugar, lose weight or become healthier in general!
Rachel
吃完后升糖指数非常低 对于糖尿病又爱吃碳水的我是一个非常非常好的食品 ，已经试吃测量 餐前8.3 餐后一小时9.5 吃别的餐后15点多 这个面条真的非常不错 我会长期吃
Lisa
so yummy! even as someone who doesn’t usually go for alternative noodles, the noodles don’t taste weird at all. In fact, it tastes just as good as regular noodles (but with much more health benefits) 😋
Sammi
Who knew health can taste so good! I’ve had my fair share of alternative noodles, but none as good as WOW. I love the subtle nuttiness and al dante texture, even when the cooking time is a tad over. WOW should be a staple in every pantry!
Judith
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Discover our W0W® Factor
Waste-to-Health
The story of W0W® Noodle is a story of transformation. What began as a challenge – food processing waste – became an opportunity. We see spent barley grains, rich in nutrients, as an untapped resource. We transformed this opportunity into a game-changing solution for human nutrition and health.
W0W®, spelled with a ‘0’, signifies its revolutionary nature. It's the only functional food clinically validated to have zero glycemic response and zero blood sugar spike. High in protein and fibre, W0W® is a zero-waste sustainability hero, good for your health and the health of the earth.
Though W0W Noodle is specially formulated for those managing blood sugar concerns, it's also perfect for anyone on a keto or plant-based diet. W0W® delivers flavourful, nutritious, and sustainable possibilities.
W0W® with a ZERO
W0W® with a ZERO
Sustainable Functional Food - Good for the Health of People & Health of the Earth
Sustainable Functional Food - Good for the Health of People & Health of the Earth
