Be a Waste-to-Health Champion
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Be a Waste-to-Health Champion
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Story of W0W
Story of W0W®
W0W®
Story of W0W®
Sustainable Functional Food -
Good for the Health of People & Health of the Earth
Good for Health of People -
Empower Health, Restores Pleasure
The Asian carbs-loaded staple food contributes to diabetes. W0W® noodle empowers blood sugar control & restores the pleasure of eating.
With only 1g of carbs, you can now enjoy your carbs in the form you enjoy. With 6g of protein and 10g of fiber per serviing, W0W® is also a source of nutrients, addressing the under-consumption of protein & fibre.
W0W® is a story of transformation. We've elevated the function of staple food like rice and noodle from being a causative factor and obstacle to being a catalyst for blood sugar control.
With W0W® Noodle containing barely any
carbohydrates as compared to normal noodles, consumers can enjoy their carbohydrates through other food sources without the risk of blood sugar spike. Now, there is more room for guilt-free indulgence.
While W0W® Noodle is specially formulated for consumers with blood sugar and weight concerns, it is also suitable for those following low-carb keto- or plant-based diets. It enables individuals to consume their carbs in the form and dishes they enjoy, without compromising on taste or health.
Good for Health of the Earth -
Reducing GHG emission
W0W® made from repurposed Spent Barley Grains is a 0 waste, circular product.
Made from a waste-stream that would otherwise be dumped into landfill, production of W0W® doesn’t require new barley crops to be grown; saving the earth from climate warming Green House Gas emission from landfills and from agricultural activities.
"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
W0W® reimagines the iconic Asian noodle, transforming a beloved staple into a force for positive change in human nutrition and health.
W0W® embodies a powerful transformation: turning food processing waste into a force for positive change in human nutrition and health. Traditionally a source of blood sugar spikes, the classic Asian noodle is reborn as a tool for blood sugar control.
Whether you're managing health concerns or seeking healthier choices, W0W® offers you a guilt-free means to savour your everyday dishes. Enjoy W0W® as it is, or customise with your favourite sides and condiments. Discover how healthy eating is made flavourful with W0W®.
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Discover our W0W® Factor
Good for the people, Good for the earth
Discover our W0W® Factor
Good for the people, Good for the earth
Asia faces a crisis fueled by the challenge of the Asian staple food becoming a contributor and obstacle to blood sugar control. It has partly led to the staggering rise of diet-related diseases and a lack of culturally-appropriate solutions. Motivated by this urgent need, we sought answers in an unexpected place: spent barley grains.
In Singapore alone, about 75,000 tons of this byproduct are produced annually, mostly used as animal waste or simply thrown in landfills emitting more greenhouse gases. This overlooked resource held the key to our journey of upcycling and maximising its value, creating WOW®.
W0W®, spelled with a ‘0’, signifies a revolutionary solution – the only functional food clinically validated to deliver zero glycemic response. Crafted from recovered protein and fibre, WOW® is a zero-waste sustainability superhero that is good for the health of people and health of the earth.
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The Asian carbs-loaded staple food contributes to diabetes. W0W(R) noodle empowers blood sugar control & restores the pleasure of eating.
With only 1g of carbs, you can now enjoy your carbs in the form you enjoy. With 6g of protein and 10g of fiber per serving, W0W® is also a source of nutrients, addressing the under-consumption of protein & fibre.
Specially Formulated for Blood Sugar Control
Clinically Proven
to produce 0 Glycemic Response
W0W® is the world's only functional food clinically proven to have 0 Glycemic Response.
In a study conduced by the Glycemic Index Research Unit (GIRU), blood sugar level barely moved; with only a 0.3mmol blip at 30 minutes which rapdly returned to baseline at 60minutes for W0W®.
This is in contrast to the comparator, yellow noodle, which has a 50% spike at 30 minutes, with blood sugar level remaining at >20% above baseline even at 2 hours.
View the full publication here.
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Asia faces a crisis fueled by the challenge of the Asian staple food becoming a contributor and obstacle to blood sugar control. It has partly led to the staggering rise of diet-related diseases and a lack of culturally-appropriate solutions. Motivated by this urgent need, we sought answers in an unexpected place: spent barley grains.
In Singapore alone, about 75,000 tons of this byproduct are produced annually, mostly used as animal waste or simply thrown in landfills emitting more greenhouse gases. This overlooked resource held the key to our journey of upcycling and maximising its value, creating WOW®.
W0W®, spelled with a ‘0’, signifies a revolutionary solution – the only functional food clinically validated to deliver zero glycemic response. Crafted from recovered protein and fibre, WOW® is a zero-waste sustainability superhero that is good for the health of people and health of the earth.
Clinically Proven
to produce 0 Glycemic Response
W0W® is the world's only functional food clinically proven to have 0 Glycemic Response.
In a study conduced by the Glycemic Index Research Unit (GIRU), blood sugar level barely moved; with only a 0.3mmol blip at 30 minutes which rapdly returned to baseline at 60minutes for W0W®.
This is in contrast to the comparator, yellow noodle, which has a 50% spike at 30 minutes, with blood sugar level remaining at >20% above baseline even at 2 hours.
View the full publication here.
"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
SICC's Most Tranformational Collaboration Awardee 2023
The Singapore International Chamber of Commerce recognizes our transformative innovation. Using our proprietary technology, we partnered with Nestlé Singapore to repurpose spent barley grains from malt drink production, addressing the opportunity for more nutritious food solutions.
"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
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"As a chef, taste and textures are two important considerations when creating a dish. I like that W0W® noodles are starch-free yet have a texture akin to starchy noodles. Best of all, it’s healthy but still delicious."
Emmanuel Stroobant
2-Michelin-starred Chef-Owner
Good for the people, Good for the earth
W0W®: Transforming Food, Transforming Lives
Good for Health of the Earth -
Reducing GHG emission
W0W® made from repurposed Spent Barley Grains is a 0 waste, circular product.
Made from a waste-stream that would otherwise be dumped into landfill, production of W0W® doesn’t require new barley crops to be grown; saving the earth from climate warming Green House Gas emission from landfills and from agricultural activities.
Story of W0W®
Good for Health of People -
Empower Health, Restores Pleasure
The Asian carbs-loaded staple food contributes to diabetes. W0W® Noodle empowers blood sugar control & restores the pleasure of eating.
With only 1g of carbs, you can now enjoy your carbs in the form you enjoy. With 6g of protein and 10g of fiber per serving, W0W® is also a source of nutrients, addressing the under-consumption of protein & fibre.
